After the failure of my initial Amazon ad campaigns, I decided to give Facebook another try. I went to my Facebook fan page and boosted a post pushing Battle that said it was free for the Kindle March 15 and March 16, although the ad campaign was slated to run for five days.
(By the way, using "boost post" on your Facebook page allows for much easier targeting than the ad interface. Furthermore, getting into Facebook ads through the Facebook page rather than going into the ads directly also allows access to a much easier interface. Perhaps Facebook has tweaked its operations again, or the easier ad campaigns I remember from years ago were done through my now-defunct "Matthew W. Quinn: Speculative Fiction Writer" page rather than directly in the ad system.)
For my free-book campaign, I targeted people in the United States interested in "steampunk" and "Western." I budgeted $50 for that ad campaign in hopes of moving a lot of freebies and thus getting a lot of reviews on Amazon and Goodreads in addition to helpfully providing people in coronavirus lock-down something entertaining to read.
And in that respect, my campaign succeeded massively. Although I also shared the link around to certain Facebook groups (skewing the numbers and also-boughts--for example, sharing in the Facebook group dedicated to author S.M. Stirling meant a lot of Shadows of Annihilation also-boughts), my ad reached 6,609 people and got 402 clicks. I moved 233 free e-books and at least five people on Goodreads marked it as "currently reading" or "to read," with one person giving it a rating (3/5 stars) on Goodreads 3/19/ If only five percent of the people who got the free e-book decide to review, that's 11 new reviews, something I very much need. During this period, I also got 470 Kindle Unlimited page-views, which comes out to be $2.68, even though since it was free on Amazon they didn't need to spend any money at all. And in the remaining days of the campaign, I also sold seven e-books ($19.18 royalties) and got 508 Kindle Unlimited page-views ($2.44). Although this combined $24.30 covered slightly less than half of the advertising cost, I'm hoping the additional reviews generated from the freebies will set Battle up for long-term success.
Then I decided to see what Facebook advertising alone could do, avoiding the confounding variable of posting the freebie link in different Facebook groups, on Twitter, etc. After giving it a couple days for the sales to cool off (I still made one e-book sale, one paperback sale, and got twenty KU page-reads), I created two new Facebook ads. One was a retread of the original ad focusing on Western and steampunk, while the other was more ambitious, targeting people interested in fantasy books, dark fantasy (although Battle is not supernatural dark fantasy in the vein of Hellraiser, it's bleak and morally gray like A Game of Thrones), and Stephen King's Dark Tower series and The Gunslinger. After all, my sales pitch for Battle (which got me some print sales at Days of the Dead this past year) is "Dark Tower meets Game of Thrones." I led my ad copy with "Free on Kindle Unlimited" so people wouldn't think they were clicking on an ad for a video game or film, something I learned from one of my podcasts. I budgeted $150 for the first campaign, given its predecessor's success, and $60 for the second, not wishing to spend too much money overall and wanting to keep my ads fairly focused.
In terms of sales made, the campaign was a massive success. Although there are still some confounding variables (like a purchase that might have been from a member of my writing group reading my twice-a-month newsletter rather than through the Amazon campaign), I sold fifteen e-books ($41.10 royalties) and two print books ($5.81 royalties) between the ad's premiere on March 22 and its conclusion on March 28. In that same time period, there were 2,790 Kindle Unlimited pages read for a total of approximately $13.39. I also saw an uptick on sales rank for my first novel The Thing in the Woods and The Best of Heroic Fantasy Quarterly Vol. 2, a collection I have a story in, on March 23 and March 24. The first ad campaign reached nearly 21,000 people and got 655 link clicks, while the broader second one reached a little over 9,000 people and got 247 link clicks.
However, the gross revenues came out to be roughly $60.39 against the $215 I ended up spending. That actually represents a much larger net loss than my Amazon campaigns, although I brought in around four times more gross revenue. Although paperback sales don't post until they actually ship (and the coronavirus situation means shipping books is less of a priority), I doubt I sold enough paperbacks to make a significant difference. Hopefully this campaign will generate some reviews once people have time to finish reading--after all, four people on Goodreads marked it as "currently reading" in the 3/22-28 range and I got one rating (4/5 stars) on 3/25.
In conclusion, although Facebook advertising is still a money-loser overall (at least if I've got just one book in the series), I was able to move a lot more copies than using Amazon's advertising platform. This knowledge will come in handy when I post my own edition of Thing and its forthcoming sequel The Atlanta Incursion, since those who buy Thing might in turn buy TAI. Once I get "Son of Grendel" posted and especially once the second Wastelands novel goes up, then Facebook advertising Battle again might be a good idea.
And if I decide to go with another Facebook ad campaign for Battle, I think I'll use the first ad but narrow it further. In addition to "steampunk" and "Western," I'll add "Kindle Unlimited" and "Kindle" to the keywords keep the focus on e-books. Also a lower budget so it's easier to cover the costs--the first campaign covered half its costs (when two of the five days it was making KU peanuts), while the second campaign only covered a little over a quarter.
rather than continuing to submit to traditional publishers is that I wanted to use it as a test-bed for various book-marketing plans I've learned via writing podcasts like 
came out until today), on the bright side that's given me some very strong incentive to try other methods.
, books like 
by Jack Conner (who blurbed it), etc.
sales for a total of $11.97 at a cost of $17.88. Battle is in the Kindle Unlimited program and I do remember upticks on Kindle Unlimited page-reads during this period, but I don't think it's enough to cover the difference. Plus $11.97 divided by the three copies is $3.99, the e-book list price and not my net profit, so the profitability gap is even larger. The "western weird" keyword set got me two sales totaling $7.98 for a spend of $0.51, which to quote the great 
is "very nice," but "western books for Kindle" got me one sale for $8.60 spend, a substantial loss. And two variants of "Western Kindle" spent $8.77 between them for no sales at all.
, 
, or various EMP-type books), while the apocalyptic event in the Wastelands world was centuries in the past. This is more secondary-world fantasy with an apocalyptic background--
had the Fall of Numenor and the decline of its colonies/successor states like Arnor and Gondor in Middle-Earth as the background and my short story 
has a comet impact the medieval-ish society remember as "the Hammer of the Heavens." Meanwhile, Wastelands has...well, I can't get into that for spoiler reasons. :)
straight-up laughing after "NOOOOO!"), it's my understanding the 
(the various versions of them) is well-done and the fall of Anakin Skywalker could have been a great tragedy in the Greek sense. He has his tragic flaws...fear of loss, anger...and between the negative influence that drawing on the Force using these emotions has and the fact a dark lord has been grooming him since the age of ten, things don't end well for Anakin, Obi-Wan, Padme, the Jedi Order, etc.
.
with a former girlfriend and there's a line where Julia reminisces that her young-Trump boyfriend Glenn used to be much sweeter before he got so much money. There might be a story there...Glenn could have entered the New York business world a much better person (perhaps emulating or working for a relative...there's a line in one of the songs "don't cry uncle unless your uncle's the CEO") and got seduced by the money, power, sex, perhaps drugs, etc. that this world offered and turned into a massive jerk. The Glenn we see in TWS is a selfish, controlling, narcissistic jerk, but the murderous warlord Darth Vader 
(at least in its entirety), I did become curious about it and found there was 
) father of the spirited young Jessica is named Harrison and he made the money he used to build his ranch betting on horses. The musical is actually a prequel to the film.
television series, there's a soldier named Harris who the other characters say should write a book. He's based on a real soldier, who wrote an enlisted man's account of the Napoleonic Wars entitled 
. How Harris "wrote" that book--an illiterate man, he dictated it to an officer friend who eventually got it published--could be an interesting story too.
thing for Ian Malcolm in 
--he dies in 
but shows up in the sequel--so could Cornwell and friends if there's any interest.)
depicts Hawkeye and Black Widow bantering about something that went down in Budapest that I think could make a good basis for a prequel movie. In my Wastelands world (the first of many planned novels is under consideration by a major publisher, so fingers crossed), I have the villain Grendel's son Falki reference events I later turned into the novella "Son of Grendel. I also have another planned novella explaining just why Sergeant Ezekiel Thaxton fears the Blood Alchemy Host (an army of mutants bred in the shadow of an abandoned nuclear reactor) so much.
, 
, and 
. I eventually finished the series--they're what started me toward writing Battle for the Wastelands--and I eagerly awaited the movie I heard was coming.
, or some alternate-reality version of it. It's never actually named, nor do we see the actual battle or who was fighting in it. They tried to squeeze too much into too short a running time and although what emerged was decent, The Dark Tower is supposed to be an American 
. This could have been a trilogy of films at least. Maybe there's a 2-3 hour director's cut somewhere and I hope to God there is because there's so much they could have explored but didn't.
, the last novel in the cycle, it's his "most of all" reason for hating Roland. Here all we see is him mocking Roland about his "soft-skinned mother" (implying he had an acquaintance with said skin) and calling Roland's father a poor excuse for a man. A man in love (or at least in lust) with a married woman might comment on her looks and look down on her husband, but the full story isn't here. It would have been more interesting if the death of Gabrielle Deschain was part of what fueled his destructive tendencies. In 
, 
), not the standard fantasy version of medieval Europe that most high fantasy or epic fantasy stories are set in.
and 
, which are part of a series on daily life in different historical periods. Given how Andrew Sutter's environment is more like the Civil War U.S. or the Western frontier, books on that topic will be appropriate, while Grendel's capital of Norridge and the advanced civilizations Andrew will encounter in the later books after he crosses the Iron Desert are steampunk and therefore books on Victorian England will be appropriate.
for research purposes (and at some point I need to write some more BattleTech fiction, since I got paid $196 for my story "Skirmish at the Vale's Edge"), these books might be worthy investments.
to research what life in a more organized army would be like--it will be useful to improve the Merrill-army sections of Battle for the Wastelands and will be especially useful in the later books of the series where we see Grendel commanding troops in the field and Andrew rising through the ranks of another army. 
, the memoir of an enlisted man in the British Army of the Napoleonic Wars. I might try to get hold of that one as well--even though the technology in the world of Wastelands is around 50-60 years ahead of the Napoleonic Era, the two Sharpe books I have read (
and 
) provided me with lots of useful bits of information, including stuff on the use of bulls for transporting heavy goods and how Napoleonic-era armies actually had smoke-bombs for infantry use (to mask advances under fire).
