Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Wednesday, April 7, 2021

Summer and Fall 2021 Convention Schedule (So Far)

Given how lucrative conventions are for me--one convention's profits equate to several months' Amazon royalties--and COVID seems to be waning, I'm getting events lined up for this summer and fall. This is still in-progress, so I might come back and edit this post as necessary. Hopefully there won't be any COVID spikes or political nonsense that could interfere...

Confirmed Events

June 5, 2021: The Middle Georgia Comic Convention in Macon, GA. I want to expand outside of the Atlanta market without hotel expenses cutting into my profits, so a one-day event an hour and a half or so outside of Atlanta is just perfect. I made sure to contact some of the local media in advance--the newspaper did a preview story (and the editor came by to purchase two books), while the local TV station announced it was coming and then interviewed one of my Horror Writers Association Atlanta Chapter colleagues. I made a decent profit and got 17 new e-mails for my newsletter, which will be helpful in the long run.

July 10, 2021: Comics and Collectibles Show in Braselton, GA. I think a lot of the people involved in Toylanta 2021 were involved in this one and Braselton is convenient to both heavily-populated Gwinnett County and Athens, the home of the University of Georgia. And cheap table cost too. :)

August 6-8, 2021: Atlanta Comic-Con-This is the big kahuna--I made all the money I mentioned above when I split the table cost with C.S. Johnson and I've got a partner for this one as well, fellow Atlanta Horror Writers Association member Venessa Giunta. And last time I only had two books, The Thing in the Woods and The Best of Heroic Fantasy Quarterly Vol. 2, the latter of which I straight-up sold out on. This time around I'll have seven books available, including the Thing sequel The Atlanta Incursion (great for two-for-one deals) and the completely new (to ACC) steampunk Wastelands series. I'm also going to set Thing and Battle for the Wastelands e-books to $0.99 and hand out a lot of cards with QR codes linking to them, a strategy that has ginned up e-book sales before.

Also, Cineprov, an Atlanta film comedy troupe whose membership overlaps significantly with Myopia Movies, may be performing there as well. Come for the humor, stay for the products. :)

August 14, 2021: FarleyCon-I found out about this event at Toylanta in mid-March. Although I'm leery of out-of-state events due to hotel costs eating my profits, this event takes place in a suburb outside of Chattanooga, pretty close to the Georgia line. Table costs were pretty low, although owing to the distance mileage is going to be an expense.

August 15, 2021: Atlanta Comic Convention-This is a relatively short event relatively close to Emory University. I've been there a couple times before, but this time I've got a lot more stuff than last time.

October 2, 2021: NextChapterCon-This event is dedicated to independent authors and books solely. I attended two previous events and served as a panelist on multiple panels, so it's good to carry on the tradition. Furthermore, this year's event will be in Dalton rather than Ringgold, meaning hopefully a larger audience given how it's a larger community to start with and Dalton State College is located there..

In-Process

October 8-10, 2021: Monsterama-This is another relatively new convention. It's a bit of a hike from my day job and so last time I dawdled so much that I ended up not being able to get a table when I finally decided to apply. However, Toylanta showed that going straight from work to a convention that officially starts Friday night in the northern suburbs is completely doable.

Tuesday, January 1, 2019

2018 Accomplishments and 2019 Goals

I've taken a page from fellow blogger and writer Matt Stienberg and decided to post about what I accomplished in 2018 and what I intend to do during 2019.

So let's start with what I've done:

*I sold my bizarro comedy-horror novella Little People, Big Guns, which is slated for publication sometime in 2019. I owe the success for this one to my father Terry Quinn, who through a client learned that the 2015 World Horror Convention in Atlanta needed volunteers, and Anya Martin, who actually arranged for me to become a volunteer. Volunteering gained me access to a pitch session, where I pitched the concept to Jeff Burk, who thought it was hilarious. Once I expanded and revised the novella, I sent it to Mr. Burk when Deadite Press re-opened to submissions and voila!

*I learned more deeply the importance of conventions and what the most profitable ones would be. I sold an entire print run of thirty copies of The Thing in the Woods at the Atlanta Sci-Fi and Fantasy Expo in March for a little over $155 profit, in July profited nearly $400 thanks to splitting a table at The Atlanta Comic-Con with C.S. Johnson, and made roughly $100 profit splitting a table at the quarterly Atlanta Comic Convention in December with Robert Jeffrey. In contrast, I straight-up lost money on a fall festival in Snellville, the emerging authors' tent at the Decatur Book Festival, and a twofer book signing and small-town comic-con in Augusta, GA and Bishopville, SC respectively over the summer and made only a nominal profit on a gun show in May.

(I would have probably made more money at the gun show if I had more cash to make change--many patrons of the gun show didn't want to use their credit cards, I'm assuming for privacy reasons, and so I had to underprice--and if I had a more explicitly gun-focused product. Given the success of Larry Correia selling books on the gun circuit, I'll probably give gun shows another spin once Little People, Big Guns is ready and especially once Thing sequel The Atlanta Incursion is available.)

*Speaking of The Atlanta Incursion, I finished that and submitted it at the end of September. Hopefully that'll be accepted and published sometime in 2019. I can't speak for the publisher, but he did seem interested and I'm one of his more aggressive sellers.

*I started writing Blood on the Border, the first work of fiction set in my Federated Worlds universe. This is a project I intend to go full independent on, and it'll hopefully open the door to making lots of money at more explicitly science-fiction conventions like Treklanta and SphinxCon.

Now, onto my goals for 2019:

*Make a killing (heh) at the Atlanta Days of the Dead, which I will be attending with T.S. Dann at the end of January. I still have between 60 and 100 copies of Thing and a few copies of The Best of Heroic Fantasy Quarterly Vol. 2 and this is a horror-focused event, so this has the potential to be extremely lucrative.

*Finish Blood, run it through writing group, and get paperback editions available for Treklanta and SphinxCon. Assuming SphinxCon is the same time as it was last year (early November) that won't be a problem, but Treklanta is Memorial Day Weekend. That could be the tricky part. Treklanta might not be as lucrative as I'm hoping because FW is intended to be a critique of Star Trek in some ways--rather than "we don't have money in the 24th Century," it's an automated economy where most people don't need to work and one species' equivalent to Surak is more like Josef Stalin than Jesus Christ--but SphinxCon is a general military SF/fantasy convention.

*Continue with the comic conventions. The Atlanta Comic Convention is quarterly, while the big Atlanta Comic-Con is slated to return as well. I've done pretty well at these and once I have a greater variety of products to sell, I anticipate things will be even better. Having a table partner is particularly important, especially for the pricey conventions like Atlanta Comic-Con and Days of the Dead.

*The Decatur Book Festival has many other options besides the emerging-author tent, such as the Atlanta Writers' Club booth. I'll definitely sign up for a slot there with the AWC again.

*Assuming TAI is accepted and published sometime this year, I will begin working more intensely on the third book, The Walking Worm, which is more akin to the small-town Southern horror of Thing as opposed to the MIB/UFO stuff that TAI introduces. To make an X-Files analogy, TWW is more "monster of the week" while TAI introduces an overarching mythos. Not sure if I can get that manuscript done and submitted in 2019 given how I don't even have a full outline, but if I can keep my focus anything's possible.

*Battle for the Wastelands has been under consideration by a major publisher for some time, but they don't want it, it's time to self-publish. I have a prequel novella "Son of Grendel" centered on the villain's son already written and a prequel novella "Ruled in Rage" focused on the villain himself as a youth partially written. If I finish "Rage" I could put out Battle first and on the 90 and 180 day mark after that put out a novella. I don't have a lot of the second Wastelands book Escape written yet, which could be a problem.

Sunday, September 30, 2018

Tinkering With Novella Price Points

Last year thanks to my regular listening to The Science Fiction and Fantasy Marketing Podcast, I became acquainted with Lindsay Buroker, in particular the Kindle Worlds program for her Fallen Empire science fiction universe. I helped codify/solidify some of the background material for the primary series and the next-generation spinoff A Sky Full of Stars and wrote two military-SF novellas set during the rebellion. Those were Ten Davids, Two Goliaths and Discovery and Flight, the latter of which is explicitly tied in with her short story "Remnants." I even put together the TVTropes page.


I was planning on writing more novellas, including a straight-up zombie story (a biological weapon that gets out of control) and a Starseer story inspired by the Star Wars Darth Maul fan film Apprentice. However, Amazon shut down the Kindle Worlds program, even though based on the royalties I was getting it seemed to be doing pretty well. Fortunately Ms. Buroker let me re-publish the novellas via KDP and other KW authors are doing the same.


Of course, as an independent writer, I'm responsible for all the decisions, including how to price it. Initially I priced both novellas at $2.99 in order to get 70% royalties, but in the original KW program novellas were $1.99. In addition, many more successful authors price their novellas at $1.99--Marko Kloos' novella Measures of Absolution is $1.99, while Delilah S. Dawson's Peculiar Pets of Miss Pleasance is $1.99. James R. Tuck's Deacon Chalk novellas are only available in audio now, but I believe they were $1.99 in e-book as well. Some novellas are priced even less.

I did make some sales at the higher price point, but I would obviously like to make more even if that means a 35% royalty instead of a 70% one. Three sales at $1.99 generates a little over the same royalties as one sale at $2.99, so if I quadruple my sales, I'm ahead. The fact I've created an Amazon AMS ad for Ten Davids, Two Goliaths will surely help.

To that end, I have set the price for both novellas to $1.99. If this proves successful, I'll leave them there. If not, back to $2.99 they go. I'll give it a week. If you come across this blog post after October 7, 2018 and the price is $1.99, you'll know that reducing the price did increase the quantity demanded.

Monday, May 21, 2018

Sales Per Day, Pro-Gun Fiction, and America's Demographic Future: Notes From a Gun Show

On May 19 and May 20, I attended the Eastman Gun Show at the Gwinnett Infinite Energy Center in Duluth. Rather than going there to sell guns, I went there to sell books, specifically my Lovecraftian horror novel The Thing in the Woods and the sword-and-sorcery collection The Best of Heroic Fantasy Quarterly Vol. 2, which contains my short story "Nicor."

I had several reasons to think that these would sell well. Thing is set in Georgia and although it's not a "message book" in the vein of The Handmaid's Tale (written by Margaret Atwood in response to the rise of the Christian Right in America and the Iranian Revolution), if one conflates "political" and "reflective of the author's values" than the book is strongly pro-gun. Some characters use personal firearms to fend off an attack by tentacle-god cultists (and to later mount a rescue mission after another character is kidnapped), since "when seconds count the police are just minutes away." And in the case of fictional Edington, Georgia, you might not want the cops to show up in such a situation--the Sheriff's Office and to a lesser extent the Edington Police Department have been infiltrated by said cultists, much like how even in less-nasty Atlanta a quarter of the police in the 1940s were in the Klan. I've gotten kudos from a conservative writer for depicting the residents of Edington as intelligent and three-dimensional characters rather than dumb redneck stereotypes. Author Larry Correia's Monster Hunter International series' initial customer base was gun enthusiasts and he's become quite the success. Meanwhile, I've observed from Facebook posts and some academic reading that the gun enthusiast community tends toward masculine and traditionalist, so sword and sorcery stories with heroes like Conan the Barbarian and the like, might be of interest. Also, there simply might not be much competition for selling books at a gun show.

Superficially my plan worked. I sold 14 copies of Thing and seven copies of Best Of over the two days, grossing over $200. That's better in terms of raw sales than the time I attended Griffin's Mistletoe Market, in which I sold 18 copies of Thing.

However, I reexamined the numbers after talking to my dad and my friend Nick, and things started to look less rosy. The costs were higher at the gun show than the Mistletoe Market ($85 for the table as opposed to $50 and I spent probably around $9 as opposed to $6 on gas and $8-12 on candy for the table). Nobody seemed to have small bills and only one person wanted to use a credit card. To encourage people to open their wallets, I ended up selling both copies for $10 cash each, making a $5.50 profit per copy instead of the usual $7.50 (for Thing) or $6.50 (for Best Of). I made around $10 profit for the whole weekend, which is better than outright losing money but not by a whole lot.

The price problem is the single biggest confounding variable to determining whether gun shows are worth the time to sell books at, but even if I'd gotten my ideal price for all of these books--and that's not a given, as people willing to pay $10 for a book might not be willing to pay $13--I'd have made at most $60 profit. That's somewhat less than one of my lowest-performing book signings. And those 21 copies were also spread out over two days--11 copies on the first day and ten on the second. 14 hours of work as opposed to eight for the Mistletoe Market and 2-6 for the first two book signings. As Dad points out whenever I have some scheme to make or save money, my time has value, and I'm only a few hours' worth of work from finishing the first draft of The Atlanta Incursion (the sequel to Thing). It is possible I made some additional sales due to handing out VistaPrint cards with QR codes on them--I saw one person scan the card to find the Amazon link to Thing and a couple people asked if they could get it in audio--but I cannot quantify those sales, so for the sake of caution, I won't include any guesswork.

(Also, at the Mistletoe Market and the bookstore signings I only had Thing. I might've made even more money if I had Best Of as well.)

Based on this one event, I suspect that gun shows might not be the most profitable environment for book sales, especially if the table costs are high. There's a gun/knife show in June in Atlanta proper that won't require driving as far and the table costs are cheaper so I might give that one a spin, but the weekend before that I'll be out of town for three days for the Lizard-Man Festival and a book signing in Augusta on the way back, so I wouldn't want to go back out again so soon. Especially since I want to produce more material rather than market more intensely what I've already got--I want to finish The Atlanta Incursion and I've got some ideas for a space opera novella trilogy.

(Also, the candy was an additional expense but I don't think it was the deciding factor in bringing people to my table. Going forward I'm not going to bother.)

Meanwhile, one event that proved extremely profitable, even more so than the bookstore signings, is the Atlanta Sci-Fi and Fantasy Expo. There I grossed nearly $400 with only one book over the course of two days. Had I thought to bring Best Of with me, I might have made even more money.

Consequently, generally speaking fandom conventions are a much more profitable use of my time than gun shows, especially if there're unfinished projects on the table. I might give a gun show a spin later once The Atlanta Incursion is available for purchase (so someone who buys Thing might buy TAI as well, to have more of the story) and if the table cost is low enough, but that's a ways away. I'll also make sure to have more small bills to make change if the environment is cash-heavy. I will continue with my plans to attend the Lizard-Man Festival and the Atlanta Comic-Con this summer, since those are more explicitly fandom-focused and look to have much larger numbers attending.

On the brighter side, given today's polarized political environment, the gun show was totally apolitical. There was nothing pertaining to either Donald Trump or Barack Obama, nor was there anything extremist like Confederate flags or swastikas. This I credit Eastman with, since their rules specifically rule out anything that promoting hatred or violence or denigrating the presidency. There were a fair number of children there as well. Everybody was pleasant and it wasn't too loud. It was like a standard trade show, except focused on firearms and not Tupperware.

And although the media and popular culture often stereotype the gun-rights movement as a white-male phenomenon, there were a great many African-Americans and a fair number of Asians attending as well. Speaking as a gun-rights supporter, that's a good thing. The U.S. is becoming less white every year and if non-whites become alienated from the cause of gun rights (see the Philandro Castile screw-up and the cases where "stand your ground" should have applied like the Airman Michael Giles and Marissa Alexander cases if you want examples of the gun-rights movement letting down African-Americans), the anti-gun coalition becomes stronger. Groups like the Deacons for Defense used personal firearms to fight the Klan and even deter attacks on civil-rights activists by police and firemen, so even though anti-gun people have used anti-racism as a pretext to attack gun rights (props to The Root of all entities for taking that apart here), there's a strong history of racial minorities' use of guns for self-defense and racist whites' attempts to disarm them that needs to be emphasized.

So those are the things brought to mind by my sales excursion to a gun show. We'll see how the Lizard-Man Festival goes, since that's my first out-of-state event.

Tuesday, January 13, 2015

If You Like What You're Getting, Buy Amazon Products Through Me

The World According to Quinn has been active since early 2010. So far I have blogged on many topics including science, politics, books, movies, and my personal writing ambitions. I have gotten more than 150,000 hits and hosted guest blog posts by interesting people like James R. Tuck, Delilah S. Dawson, Christopher Nuttall, and Sean C.W. Korsgaard. Thank you all for your patronage over the years.

However, so far I haven't made any money on the blog. On paper I've made some money via Google AdSense, but I won't get paid until I hit $100 and at the current rate, it will be years before that happens. I'm not asking you to go clicking on ads if you're not interested in at least finding out more about the product that appears--that's called click fraud and that's a crime.

However, I am suggesting you take a look at my Amazon links. If you see any links to books, movies, etc. on my blog and there's an odd space after the end of each link, those links will take you to the product's Amazon page that has my Amazon Associates' ID in the URL. If you buy the product, I'll get a percentage. Not only that--and this is the important part--if you go from that page to other Amazon products and buy those, I'll still get paid a commission. Apparently I've sold three Finish Powerball Tabs Dishwasher Detergent Tablets, Fresh Scent, 60 Count and one third party copy of Adrift on the Sea of Rains despite never actually linking to either them in addition to the one copy of Lines of Departure that I definitely did. I won't actually get paid for those until I clear a $10 threshold, but clearing that is much easier than clearing $100 one.

Thanks to this awesome YouTube video, I've learned how to install Amazon-generated widgets on Blogger. I've installed a link to my short story collection Flashing Steel Flashing Fire as well as a carousel of products you can see on the upper right. I'll regularly swap out that one with carousels of other products, depending on what's hot right now and what I'm reading or watching. Since I've gotten plenty of clicks and some sales over the years due to links-in-text and a new Chrome gadget that makes creating these links easier, those aren't not going anywhere.

Thank you for your help and readership over the years.

Sunday, January 5, 2014

Review of My 2013 Kindle Sales

I've been keeping record of the short stories I've self-published for the Kindle and here are the results for 2013. The following are sales only--although I've given away a whole lot in promotions, promos are a means to making more short-story sales (in December I made only one sale until the "Christmas gift" and I made six more as a result) and in the long run, preparing the Kindle world for the coming of my novels.

*The best-seller has been "I am the Wendigo," with 23 copies sold. Since this is a reprint of a previous sale and is promoted as such, this isn't surprising.

*Next comes "The Beast of the Bosporus," a tale of Lovecraftian horror in the early modern Ottoman Empire. 17 sales. I've promoted this one via guest blog posts in different places and it's had reviews on multiple blogs. That it's been one of my best sellers hasn't been a surprise either.

*Now for the first surprise--"Illegal Alien." This has been a poor seller in the past even though it was one of my top-reviewed stories, but it takes third place this year with 13 sales. That's more than "Melon Heads," which was my first Kindle story and came out of the gate VERY strong.

*Now sales numbers start declining and the surprises grow less pleasing. My supervillain protagonist tale "Ubermensch" made nine sales in 2013, while the alternate-history spy tale "Picking Up Plans In Palma," one of my best-reviewed and thematically-deepest stories, has made only eight. "Melon Heads," once my best-seller, has sold seven copies. "Needs Must," the sequel to "Ubermensch," has sold only three. I set the Patel stories as freebies for a few days after Christmas and that helped move some copies of my other stories, but that's not the same as them selling themselves.

To be fair, I only published the Andrew Patel stories ("Ubermensch and "Needs Must") and "Palma" in September and I didn't promote them with blog posts here and elsewhere to the extent I did with many of my other stories. However, a faux crime news story intended to promote "Ubermensch" has gotten 25 hits but generated no sales so far. It hasn't been up all that long, so it may pan out yet, but still.

This will have its consequences. I'd planned two additional Patel stories to package with the first two in a Kindle anthology entitled "Consequences" (that I already have a cover for) but that's looking less likely. It might still happen, since they haven't had time to "earn their keep" the way the others have and a package of several stories might sell better than individual tales, but I'd still need to write the second pair and that might not be worth my time with a demanding graduate school schedule this semester. I'd also planned for another set of Patel stories featuring him facing off with a black-supremacist supervillain involved with the Nuwabian Nation of Moors, but that's definitely not going to happen.

Wednesday, July 10, 2013

A Recipe To Save The GOP Part One: Distributism

Much is being said about the poor long-term demographic prospects of the Republican Party. I've done some thinking about that and here are some ideas I've got to retool the GOP for the long run. I'll dedicate this post to economics and a later post to social issues.

Firstly, I've heard it said that millennials (my generation) will be voting against George W. Bush the rest of their lives due to the Great Recession and other issues. As the Boomers die off, real or perceived fealty to the big banks whose reckless financial practices helped cause the recession must be avoided.

But how to do this without betraying property rights, capitalism, etc? Well, here's a solution that people might not have thought about.

Distributism. And there are ways to implement it without an excessively activist state. Back when "too big to fail" was the mantra people who supported bailing out the banks and auto companies cited, someone else pointed out that too big to fail was also too big to exist. There was an opportunity there to avoid "too big to fail" in the future by requiring any entity accepting federal bailout funds to spin off parts of their operations into smaller companies. Although one ought to keep economies of scale in mind (that's a big flaw in the distributist economic model), many companies spin off on their own already. Obviously this opportunity has passed, but should there ever be a perceived need for another bailout (and there might), it should come with strings that ensure that "too big to fail" is no longer a problem. The GOP can also oppose corporate welfare like farm subsidies, which are used by agribusinesses to buy out smaller competitors. In this case, one can oppose "bigness" by simply being fiscal conservative rather than being particularly activist.

I proposed this as a solution to the GOP's demographic woes on my alternate history Internet forum and someone suggested that without a commitment to help people on the bottom end of the economic totem pole, this is just "Libertarianism lite" and would be "hollow" rather than true distributism. If we want to go with conservative ideas on hands-up, not hand-outs, education and infrastructure are two ways to deal with it.

For starters, the cost of attending college has risen drastically over the last few decades, with a big jump recently fueled by state-level budget cuts brought on by the recession. It was once possible to make enough money doing summer jobs to pay for college, but this is increasingly more difficult now. And good educational systems breed economic success--Silicon Valley exists in a large degree due to the University System of California's presence in the area, while a strong university system propelled California's historic prosperity. Meanwhile, according to a U.S. Congressman I saw speak once, foreign companies don't bring jobs to America because of lack of worker skills, not overly high wages. Improving the technical college system will bring blue-collar type jobs back to America, providing prospects for the majority of people who don't go to college.

As a reporter for The Griffin Daily News, I observed that in order to attract businesses, the local government agreed to refurbish a rail line. Many of the local VIPs were in favor of the TSPLOST to improve infrastructure as well. Working as a journalist later on the North Side, I saw a lot of this as well. Infrastructure is already to a large degree a government responsibility, so a stronger focus on infrastructure would not be expanding the scope of government. And if infrastructure is good for business, that means jobs for people and thus less need for handouts. There is a fine line between this sort of thing and the corporate welfare I've decried above, so one must be careful.

Adopting a distributist economic model, which is based on Catholic teachings, could help the GOP appeal to the growing (largely Catholic) Hispanic demographic, which also tends to favor a larger government. It will also appeal to the Occupy types and Tea Partiers opposed to things like bailouts. An emphasis on small business could appeal to immigrant small business owners that in some places pretty much are the bourgeoisie and who are in danger of being turned off by perceived nativism in the GOP. Finally, since it's a Christian ideology, many in the Religious Right might be open to it, especially younger evangelicals concerned about "social justice" or supporters of Mike Huckabee, who was more interventionist on economic issues and more overtly concerned about the poor than many of his Republican peers. A campaign to revamp America's failing infrastructure would, so long as the improvement program exists, generate more blue-collar jobs and hopefully bring those works over to the Republican fold. It will also benefit companies that might oppose a distributist "anti-bigness" program by providing them government contracts. Spending more money on education will hopefully mitigate the opposition to the GOP among the well-educated, something Rick Santorum hasn't been helpful with.

Furthermore, this is something squarely in line with Republican tradition. Teddy Roosevelt was not a fan of the monopolistic trusts of his era, which were prone to engaging in legitimate abuses.

Although I imagine people might think I'm suggesting selling out Republican principles to buy votes of various demographics, none of these ideas are anti-conservative. Many of them, like opposition to corporate welfare, align with traditional fiscal conservative principles, while improving existing infrastructure simply means the government is taking responsibility for something that has historically been its responsibility.

Obviously all these things will have to be paid for. The only idea I've got to pay for them at the federal level (as opposed to local stuff like not handing out property tax exemptions too readily) off the top of my head are cuts in farm subsidies and other sorts of corporate welfare and in defense, which are coming anyway as the public turns away from an active foreign policy as a result of the Iraq and Afghan Wars. I'll write more on this later.