Thinking of Starting a Newsletter...

I've been reading some advice on writing and marketing's ones books (like Your First 1,000 Copies) and listening to the Sell More Books Show podcast. Something that's come up a lot is to have an e-mail newsletter. My writing-group cohort Alex Hughes has a newsletter, as does small-press rock star (I didn't come up with that moniker) William Meikle.

I worked with MailChimp for a film-company internship and later for a client not long ago, so I've created an account with them. However, I have not yet sent anything out via said newsletter, in part due to a bunch of real-life obligations.

(I had the first inklings of the idea months if not years ago, but never got around to it. Let this be a life lesson--if there's a period in your life where you've got a lot of free time, don't waste it. I could have had the template set up by now and just plugged in new stuff as I went along.)

So, dear readers, I've got a question. What kind of content would you like to see in a hypothetical e-mail newsletter from me? The only ideas I've got so far are news articles gleaned from Twitter or from my blog (probably lots of movie reviews), and links to the film podcast I'm part of when new episodes appear. Alex has included original short fiction in her newsletter, which is certainly an option. Your First 1,000 Copies recommends I focus on what's in it for the reader, but a lot of the ideas there (like free workout tips) don't seem relevant to the content I can easily produce or the audience I'd like to build.

Let me know. I can take suggestions via comments on this post or via Twitter at @MatthewWQuinn.

Review of My 2014 Kindle Sales

Looking back on my Kindle short-story project, here are the lessons I've learned in 2014. Hearken to my words, aspiring e-book authors, and let's see what you can gain my from my experiences...

*For starters, short-story collections sell better than individual short stories. I've sold nearly 30 copies of my collection Flashing Steel, Flashing Fire, which debuted in June. In contrast, my most successful short story has been I am the Wendigo, which had 14 sales or borrows this past year. My supervillain-protagonist tale Übermensch had 12 sales or borrows, while The Beast of the Bosporushad 11. This is something "the rock star of the small press" William Meikle has experienced as well--he's consolidated his short stories into multiple collections like Flower of Scotland, which I own, rather than selling them individually.

*Needs Must, the sequel to "Ubermensch," wasn't a strong seller (six buys or borrows), but it exceeded Illegal Alien and equaled Melon Heads. I'd posted before about how I worried that my Patel stories weren't selling well, so this is a pleasant surprise. I've got a partial for a third Andrew Patel story written, so maybe it'll see the light of day.

*If your product is cheap enough, you'll actually get more royalties per borrow than per buy. My royalty for a borrowed short story is nearly six times per that of a purchased short story. However, if your royalties are relatively high (say 70% of a $10 book, like FSFF), then a borrow rather than a buy is a significant step down. This might explain why so many authors more successful than I have been complaining about Kindle Unlimited I didn't put FSFF in KU because Nicor, one of the stories in the collection, is available elsewhere online. Unless the borrow rate goes up significantly (which Chuck Wendig has suggested in his recent blog post), it's going to stay where it is.

*I have made zero sales with "Nicor," possibly due to it being available online elsewhere for free. I was gambling on the cover art and the portability of a downloaded e-book vs. a website (you'll be able to read it whether you have an Internet connection or not) as something one couldn't get just by swinging by a website, but it looks like that gamble didn't pay off. Still, I'm not taking "Nicor" down anytime soon. Things might change.

*If you really want to make money, do what my friend Jeff Baker suggested and generate sales through volume. Most of my income lately has been coming from setting a story or two free for a couple days, which encourages the occasional buy or borrow. This risks becoming a source of diminishing returns if I don't keep supplying new material. However, posting FSFF on Amazon spiked my revenues for months. "Nicor" fizzled, but there are extenuating circumstances. I've got a kind of bizarro story I'm working on now called "Little People, Big Guns" that might be my first independently-published novella (I don't anticipate it being very long), since it's more goofy and comedic rather than the thoroughly-twisted stuff a lot of the bizarro markets seem to want.

(That said, maybe I should consider Eraserhead Press first--their novels Shatnerquest and Shatnerquake seem goofy rather than grotesque stuff like The Bighead. "Little People" might be too short for their purposes, but I haven't written too much of it yet.)

A Very Merry Blog Tour Is Beginning

The other day, I was discussing the sales of my Kindle short stories (available here) with Matt Mitrovich. Sales have been declining for some time and he, having reviewed one of my stories, said chances are that the problem is not with the quality of the content, it's with my marketing. He recommended I do a blog tour--for those of you not in the know, that's writing a bunch of guest posts for a bunch of blogs.

I gave the matter some thought and decided to go with it. I'd just published three new stories on Amazon in quick succession, so I had the occasion for it. I posted a request for hosts on my message-board and received some interest, so I'll call this the "Very Merry Blog Tour" based on my board user-name MerryPrankster.

Here's the first post in the tour, a discussion of my experiences Kindle publishing on the blog belonging to my writer friend Jeff Baker.

My Career as a Kindle Direct Author, Thus Far

Sean C.W. Korsgaard, Matt Mitrovich, Alex Shalenko, and Christopher Nuttall have all agreed to host blog posts, as has the member of my message-board whose handle is Talwar. I've also gotten a bite from someone on Blogger Linkup, which arranges for people to guest post on each other's blogs.

So far I've made one sale of "I am the Wendigo," but considering how William Meikle re-tweeted the first post to his 71,000 followers, hopefully that'll only be the beginning.