"Pacific Rim" Viral Marketing Begins

Just found this lovely chestnut online this morning. The viral marketing scheme for the 2013 film Pacific Rim has begun...



And this was actually the second one. Here's the first.



Looks cool. I'm not aware of there being any major giant-monster (or kaiju, as the Japanese call them) movies since Cloverfield in 2008. Like Cloverfield, it looks like Pacific Rim is going to be preceded by a viral marketing campaign.