(That said, the event eventually proved profitable in the long run because it allowed me to re-establish contact with Nightmarescape
So I digested what I learned--lots of cash, actually try to talk to passers-by, and don't bother with a candy tray--and applied the lessons to the Gem Capitol gun show held this past weekend at the Atlanta Farmers' market. Although I sold 15 books to last year's 20, the splitting the table cut my fixed costs to $30 and not needing to drive so far meant gas was negligible. I made around $80-85 profit on around 14.5 hours of work (this is only slightly less profitable than my March visit to the Atlanta Science Fiction and Fantasy Expo in which I profited $98), translating to around $6.50 per hour. I also got 20 e-mail addresses for my newsletter, although four bounced the welcome message. Some people in the crowd seemed interested in my upcoming novella Little People, Big Guns from Deadite Press slated for this November and my probable-indie sci-fi novel Blood on the Border slated for the summer or fall. I also re-established contact with Bob Burden, creator of Flaming Carrot
(Maybe he'd be willing to split a table with me at future comic events? That crowd loves print books and he's a comic celebrity.)
In my last post on selling books at gun shows, I figured this event would be the deciding factor in whether to sell at gun shows in the summer and fall (i.e. before Little People Big Guns). As referenced by my profit margins it's a significant improvement over the first visit to the gun show and more profitable than some of my lower-performing bookstore events and appearances at community festivals. Although Atlanta hosts lots of gun shows (including a bunch this coming summer that promise to be a lot better-attended than this one), I'll need to make sure I don't overdo it. At the SFF Expo I ran into people who'd bought The Thing in the Woods
Fortunately both Gem Capitol and Eastman have gun shows in December, when I'll have LPBG ready to go. :)