*For starters, short-story collections sell better than individual short stories. I've sold nearly 30 copies of my collection Flashing Steel, Flashing Fire,
*Needs Must,
*If your product is cheap enough, you'll actually get more royalties per borrow than per buy. My royalty for a borrowed short story is nearly six times per that of a purchased short story. However, if your royalties are relatively high (say 70% of a $10 book, like FSFF), then a borrow rather than a buy is a significant step down. This might explain why so many authors more successful than I have been complaining about Kindle Unlimited I didn't put FSFF in KU because Nicor,
*I have made zero sales with "Nicor," possibly due to it being available online elsewhere for free. I was gambling on the cover art and the portability of a downloaded e-book vs. a website (you'll be able to read it whether you have an Internet connection or not) as something one couldn't get just by swinging by a website, but it looks like that gamble didn't pay off. Still, I'm not taking "Nicor" down anytime soon. Things might change.
*If you really want to make money, do what my friend Jeff Baker suggested and generate sales through volume. Most of my income lately has been coming from setting a story or two free for a couple days, which encourages the occasional buy or borrow. This risks becoming a source of diminishing returns if I don't keep supplying new material. However, posting FSFF on Amazon spiked my revenues for months. "Nicor" fizzled, but there are extenuating circumstances. I've got a kind of bizarro story I'm working on now called "Little People, Big Guns" that might be my first independently-published novella (I don't anticipate it being very long), since it's more goofy and comedic rather than the thoroughly-twisted stuff a lot of the bizarro markets seem to want.
(That said, maybe I should consider Eraserhead Press first--their novels Shatnerquest
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